Inspiring student innovators to code with purpose

Microsoft’s Imagine Cup is an annual global competition that brings together student innovators from across the globe, inspiring them to stretch their vision, imagination, and passion for technology to tackle today’s most pressing social issues.

Over past 19 years, more than two million student competitors from across the globe (100+ countries) have participated in the Imagine Cup. Over four consecutive years, Mindseye has been awarded the Imagine Cup global event branding. Every year, we have been asked to develop a fresh theme and visual identity that works seamlessly with Microsoft’s umbrella brand.

Our work with the Imagine Cup team began with an in-depth…..   This informed a new brand direction that would help….Pulling inspiration from both youth and technology, we created…

DETAILS

Client: Microsoft

Deliverables: Campaign positioning & design, visual identity, copywriting, digital assets, video & motion graphics, email creative, social media, PowerPoint template, and brand guidelines.